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Meet the Team - Marketing Assistant

By Marketing Team
Friday, September 3, 2021

A day in the life of our Marketing Assistant, Megan Jenkins

As a Marketing Assistant I need to be organised and constantly available to help not only our clients but my colleagues too.  This means I can’t go to bed a stupid o’clock and I must have my email notifications on just in case a marketing disaster occurs.  Most things that I do, have to meet a deadline, which means I must constantly prioritise what needs to be done and how long I should be spending on each task. I find that I work well under pressure so with the tasks that do not have deadlines I will always set a time that I want them done by so I can work towards this (a bit weird I know).

Have a look below to see what my role entails, who knows it might just inspire you to become a marketing assistant.

Content Creation

Everywhere you look is content that has been created to be seen.  In my opinion content is created to not only keep us informed but to entertain and sometimes, make us smile.  A key aspect of my job is creating content for the Bull Solutions social media pages and websites, alongside doing the same for clients.  When creating content I try to get into the headspace of the target market, this helps me so much when writing blog pieces and captions.  Content creation is definitely the favourite part of my job here at Bull. Even though most of the time things pop up last minute, I enjoy the organisation around creating content and how in theory you can plan months in advance.  I feel like my background in the fashion industry has given me an eye for design and colour which I like to put into the content I create. 

Copywriting

Copywriting is another key part of my role.  In basic terms, copywriting consists of words (written or spoken) that I will use to try and get people to take action of something.  Think of it as a call-to-action but sometimes it can be more discreet than directly telling people to do something.  I aim to make people feel, think and respond to what they are reading/listening too.  Sometimes like in this article, I will have an entire blog post to communicate through but for the majority of the times I will have to keep it short and sweet for captions or web page headings.  I really like to see how other businesses use copywriting to communicate with their customers and get them talking, I am going to be sharing some of my favourite campaigns over on our social media pages so be sure to give them a follow (see what I did there…)

Building Client Relationships

I always used to get told off in school for being a chatterbox, I like to think that I can chat to anyone about anything (can you tell I am Welsh?)  Although growing up I was told of for it, in my role today it plays to my advantage.  I like to think that because of my chatty nature I am approachable and that is exactly what clients look for when outsourcing a company to help them grow.  I will talk daily to our clients whether it be to check in to see how their day is going or answering any questions/requests they may have.  Since I began working for activ I have been very fortunate to talk to clients, colleagues and frachisees from all over the world. 

Reading Analytics

For many of our social media management (SMM) clients we provide a monthly marketing report. The reports highlight all the good that has happened during the previous month whether it be impressions, reach or likes.  It isn’t always high shining good points, sometimes things do go wrong and I do report on that to clients. However, what I try to do is give a reason for why something didn’t go as expected and how we will prevent it from happening again.  When it comes to reading a spreadsheet full of analytics I am a bit of a nerd (not that that is a bad thing), give me numbers, statistics and a good graph and I will spend hours oooing and aaaing over them.  After you have been doing what I do for a while you soon realise that everything influences the numbers you are reading, whether it be that the sun was shining for a week or whether the Love Island final was on TV. 

On top of these daily tasks I will be in constant communication with the Bull Solutions team, I wouldn’t have as much fun as I do in my job if it wasn’t for the fabulous team around me.  My days are always different and that is another reason why I love my job.  Yes, sometimes I do get overwhelmed and yes I do sometimes lose sight of the light at the end of the tunnel but during these times I try to remember, that nothing compares to the feeling of accomplishment and pleasure of when something goes right.

Hopefully I have given you an insight to my role here at Bull Solutions – if I haven’t put you off and you would like some marketing assistance with your business get in touch!

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