Skip to main content

10 Tips to Help Your Business Thrive Through COVID-19 and Beyond

By Katie Bullon
Thursday, September 10, 2020

The COVID-19 pandemic has hit businesses hard. Small and medium-sized businesses are being forced to face the new reality in the backdrop of forced closures, staff illness, loss of business and supply chain disruption.

Here are our top 10 tips to help your business thrive during COVID-19 times.

Take Meetings Online

Take your meetings online. Whether you want to interact with team members, vendors or clients, use videoconferencing platforms such as Zoom, Microsoft Teams or Google Meet.

Use Online Accounting Platforms

Take bookkeeping online with the likes of Xero or Quickbooks. Use these online accounting tools to keep track of your financials, access crucial information, make strategic decisions and even get your books audited virtually. They can also save loads of time.

Sell Online

Consumers have been spending more and more time online as the pandemic spread. People are heading online to find answers, buy products and hire services. This is a good time to invest in a professional website. You could invest in a good eCommerce website to sell online or use online enquiry forms to generate leads.

Community Support

Look to other entrepreneurs for advice, best practices and shared experiences. We are all in this together. Learn and grow together as you go along.

Increase Communication with Customers

Your customers are your business’s biggest fans. Without them, you wouldn’t be where you are today. In these times of uncertainty, it’s important to reassure your customers that you are with them and that your business is here to stay.

Keep the communication lines open and transparent during these times. Use social media channels to grow a community and communicate your brand message.

Join or start conversations. Post more frequently. Use paid ads and sponsored posts. Keep your customers updated about your latest offers. Organise online contests.

Use Discount Codes

Want to attract customers with special offers? Use online discount codes and loyalty schemes to replace in-store discounts.

Support Local Businesses

Cafes, boutiques, artists, restaurants, hairdressers and many other businesses are feeling the heat of the pandemic-induced lockdowns. They are the backbone of the local economy and the community. Support them, order online from them and consider getting gift cards that could be used when things return to normal.

Follow COVID-19 Guidance

Follow Government COVID-19 guidance properly to keep your team and customers safe and be trusted by customers. Here are some safety tips to consider:

  • Avoid handshakes – Use non-contact methods for greetings.
  • Avoid touching your face and remind employees as well.
  • Wash your hands. Place hand sanitisers at important touch points across your business premises.
  • Disinfect surfaces regularly including handrails, doorknobs, POS systems, tables and desks.
  • Encourage the use of masks.

Adapt

The past few months have seen businesses adjusting to the emerging market trends in the face of COVID-19. For instance, alcohol manufacturers pivoted to making hand sanitisers; car parts manufacturers transitioned to making ventilators; restaurants turned into bakeries to support the local community.

Find what’s in demand in your industry and look for ways you can adapt your business and successfully diversify.

Be Realistic

Things have changed dramatically for you and for everyone around you.

So have realistic expectations – from pricing and capabilities to sales and profitability – and focus on things that are in your control. Remember, it’s OK to hold your hands up and say we’re struggling!

Conclusion

With entrepreneurship comes boat-loads of challenges and this isn’t any different. Approach this phase like you’ve approached other roadblocks in the past. Take small, incremental steps that can help you thrive and scale up your ideas as you feel more confident.

If you need help building your online presence, get in touch with our digital specialists today. Whether you want to rebrand, improve your customer experience or simplify your digital service, we can help. Contact us today.

Return to index