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Bull's Graphic Designer Steph says... "Don't 'fudge' it!" - Five Reasons to Use a Professional Graphic Designer

Many small businesses have to make choices every day to make sure they’re spending every pound of their budget wisely. Unfortunately, some businesses skimp on design because they feel they can’t afford it or because they underestimate the power of design. Here are five reasons why investing in professional graphic design is the right thing for your business.

1. MAKE AN IMPACT

Graphic design not only makes something look good, it organises information to help deliver a message in the most impactful way possible. By combining the right images, well-written text, carefully chosen fonts and thoughtful colour palette the message hits its intended target. If any one of those parts is missed, the message could miss its target too. A professional graphic designer will make sure your business grabs the eye of potential customers and stands out amongst the competition. Do not underestimate how much your image matters, a logo is one of the first things a potential customer will see and if it’s poorly designed this may relflect badly on your business. In advertising there is a very small window of time to grab the customers attention - good design will reel the customers in and make your message clear, unique and memorable.

2. QUALITY & CONSISTENCY

Good quality graphic design will give your businesses credibility and give customers confidence in you. It’s so important that your marketing materials look professional and give the right message. A graphic designer will listen to your ideas, research the competition and use their expertise to put a brand together that’s just right for you and that will stand the test of time. If you’re not consistent you will not look professional. A good designer will generate brand guidelines and ensure your marketing materials keep within these boundaries and as a result your brand will be strengthened. Whether it’s a flyer or a website, good design will make sure your business is always instantly recognisable.

3. TIME

Save yourself time by using a professional designer. If you’re running a small business you must have a hundred other projects to think about, and could even put them off trying to create a logo or leaflet. By the time you master the software and go through endless font choices, you could have spent hours in front of your computer, this time would be much better spent on other areas of your business that only you can handle. Using a designer means you can focus on all the other important jobs you have to do, knowing your business’s design is in good hands. 

4. SAVE MONEY

A good designer knows how to create quality artwork that won’t print a little ‘fuzzy’ or have to be redrawn. Not knowing the technical details of print artwork could mean your DIY flyers may not look as good as you had hoped meaning costly reprints and a lot of wasted time. A designer will know how to make your marketing materials look spot on first time saving you money in the long run. Spend your advertising and marketing budget wisely and invest in good design from the start.

5. IDEAS

A good designer will enjoy discussing ideas with you and push these ideas further, even showing you something you might not have thought of. You can collaborate with your designer, discuss your vision for your business and work together to create something unique and possibly greater than you first imagined. A designer will have different ideas which could even end up bringing new, fresh ideas into other aspects of your business. 

Get in touch if you need graphic design help!

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